THE ZOO® NYC PACKAGING

Our avant-garde labels are designed with unique features, and we believe that our expertise shows through heightened information and transparency, as per the diagram below.


Our labels are designed by a Rhode Island School of Design graduate. The adhesive paper is sent for color printing of our pop graphics. The printed reams are then driven to W.E. Jackson & Company, also located in Rhode Island, for metallic foil stamping of the The Zoo NYC cage and logo. This step uses a traditional one-at-a-time press with each label being individually stamped. The final step involves the trimming of the excess paper before the labels are ushered to New York City to be applied by hand on the bottles.


The batch code on each bottle is unique to that bottle. We encourage people to keep track of this number to discover bottle stories and history. Bottles are shipped in a reusable black pouch made of natural wool woven in Michigan. 

Check out the process from start to finish: