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by Christophe Laudamiel

"Perfumer of the future," P&F

"The greatest inventor of novel perfume structures working today," L. Turin

"Perfumer[....] revolutionizing the industry," Sunday Times

"A true perfume genius," i-D Magazine

“Virtuoso Rebel,” Perfume Society

About Us

Why THE ZOO®? We see each of our fragrances as animals. They compose a menagerie of colors and personalities, requiring exotic ingredients from around the world. They are blended by Christophe to deliver intrigue, surprise and comfort, and shipped in natural woolen pouches where they long for you to unleash them.

For each, you will enjoy a set of dreams, anecdotes and twists.

As in any respectable zoo, check out the guide and watch for The Zoo® police below, to protect you and our creations.

Have fun, sniff back and relax !

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FRESH

An easy to wear fragrance, a breath of fresh air and good energy for you and the people around you.

Drench yourself in it as a wake-up call in the morning, stay fresh and motivated in the office, the gym, on the plane or train. Stay fresh in hot climates or in overheated rooms in the winter.

SEXY

Deep and sensual fragrances, full-bodied but not necessarily heavy, but sure to leave an impression.

Watch people around you as you wear these fragrances: you wear THE ZOO™ SEXY when you are on a mission.

RAW

Blunt, straight forward and explicit fragrances. What you see on the fragrance label is what you get.

Direct smells: wear THE ZOO™ RAW scents because you like it straightforward, without embellishments. You love the purity of the ingredient and the honesty of the fragrance.

FORBIDDEN

You and your fragrance like to go against accepted standards.

You're comfortable being a paradigm-breaker: wear THE ZOO™ FORBIDDEN in public or whispering behind closed doors.

These smells are banned by experts or by countries where they won’t be shipped, due to their ingredient content, proportions or creation methods.

The Zoo™ Guide

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Smelling is healthy. It is fitness for the brain. By smelling, your brain is flexing muscles and learning a new language. It will not explode; instead it will grow stronger, more agile and youthful, at all ages.

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Close your eyes to smell what the scent is trying to tell you. Think of a sommelier at work or simply try to enjoy it without overthinking.

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Breathe naturally, do not force or change your breathing.  To refresh your nose: breathe your own clean skin like the back of your hand (no coffee beans please!).

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Science suggests that you and your neighbors actually smell the same components, however, you may just interpret things differently.

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Smell and use at your own risk. We are committed to following strict standards of the International Fragrance Association as well as various countries' standards. We use approved ingredients, some little known, some in exceptional proportions, small or large. It is advised to try scents first on a small skin area easily washable with soap and water, or to spray on clothing before putting your clothes on.

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Hint: clothing and fabric generally retain and diffuse smells much better than skin. Spraying on your clothes instead of your skin will often give you a bigger and longer bang for your buck.

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Alcohol used in perfumery is exactly the same as the alcohol in your vodka or whiskey. It is just denaturized with a bitter agent so that children, and adults, don’t drink it. Alcohol sprays in a thinner, more delicate mist than water or oil. It dissolves natural essences in a clear and clean sprayable liquid, whereas water would create an ugly and thick vinaigrette. Alcohol has been the perfumer's best friend since 1370.

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THE ZOO™ team will not stick their noses where they don't belong: we will keep your visits and data in strict confidentiality, respecting even European laws, which are currently some of the strictest privacy laws in the world.

For further reading:

On how to smell on skin, CLICK HERE,

On how safe it is to smell MONELL INSTITUTE STUDY,

On natural versus synthetic ingredients KEAP SUMMARY ARTICLE

On the general fragrance creative process watch this Award-winning VIDEO.

Enjoy and cheers!

Your dedicated THE ZOO™ team